RETAIL MERCHANDISING PORTFOLIO

Selected retail merchandising, space-planning, and consulting projects demonstrating my experience in planogram development, store layout design, compliance reporting, and merchandising strategy. 

BEL Group Southeast Asia Merchandising Guidelines

Project Overview
Developed a comprehensive 65-page retail merchandising guideline for BEL Group covering Singapore, Malaysia, Indonesia, and Thailand. The project combined merchandising best practices, planogram standards, category analysis, and execution guidelines to support consistent retail execution across multiple markets.

Scope of Work

  • Developed retail merchandising guidelines and execution standards
  • Designed planograms and shelf placement strategies
  • Analyzed Nielsen retail data to identify category and brand opportunities
  • Created country-specific merchandising recommendations
  • Designed visual merchandising layouts and compliance checklists

Tools Used

  • Microsoft Excel
  • PowerPoint
  • Nielsen Retail Data
  • Canva
  • Figma

Outcome
Delivered a professional merchandising guide that provides field teams with standardized execution practices, improves shelf consistency, enhances product visibility, and supports data-driven merchandising decisions across Southeast Asia.

Cosmetics Store Layout – Democratic Republic of the Congo

Project Overview
Designed a custom retail store layout and merchandising strategy for a cosmetics retailer in the Democratic Republic of the Congo to optimize customer flow, improve product visibility, and enhance the overall shopping experience.

Scope of Work

  • Developed a complete retail store layout and floor plan
  • Created category zoning and product placement strategies
  • Optimized customer traffic flow and fixture placement
  • Designed merchandising displays to maximize product visibility
  • Recommended retail presentation standards and space utilization

Tools Used

  • Floorplanner
  • Figma
  • Microsoft PowerPoint
  • Microsoft Excel

Outcome
Delivered a strategic store layout that improves space utilization, enhances product discoverability, strengthens visual merchandising, and creates a more efficient and engaging shopping experience for customers.

Biopure Target Sidecap Display Compliance Report

Project Overview
Developed a comprehensive compliance report for a Biopure sidecap display to verify alignment with Target's merchandising standards, ensuring the display was ready for retail execution and in-store placement.

Scope of Work

  • Evaluated display compliance against Target merchandising requirements
  • Reviewed display dimensions, product placement, and branding standards
  • Documented compliance findings and recommendations
  • Verified planogram accuracy and merchandising execution readiness
  • Produced a professional client-ready compliance report

Tools Used

  • Microsoft PowerPoint
  • Microsoft Excel
  • Adobe Acrobat
  • Canva

Outcome
Delivered a detailed compliance assessment that enabled the display manufacturer to validate merchandising standards, reduce execution risks, and prepare the sidecap display for successful placement in Target stores.

Trading Card Store Planogram

Project Overview
Developed a custom retail planogram and merchandising strategy for a trading card retailer to optimize product placement, improve category organization, and maximize the use of selling space.

Scope of Work

  • Designed a custom planogram for trading card products and accessories
  • Organized products by category, brand, and shopper behavior
  • Optimized shelf allocation and fixture utilization
  • Recommended merchandising strategies to improve product visibility
  • Developed presentation standards to enhance the shopping experience

Tools Used

  • JDA/Blue Yonder
  • Microsoft PowerPoint
  • Microsoft Excel
  • Canva

Outcome
Delivered a strategic merchandising plan that improves product visibility, streamlines category organization, enhances the customer shopping experience, and maximizes retail selling space.

 
 

 

 

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