Retail Merchandising Insights & Store Layout Strategies

Welcome to the DiBuono Retail Consulting blog. Here you’ll find practical retail merchandising insights, store layout strategies, and real-world observations designed to help retailers increase product visibility, improve customer flow, and boost sales per square foot.

We break down common store execution mistakes and share simple strategies retailers can implement immediately to improve product placement, impulse purchase opportunities, and overall store performance.

Why Target and Walmart Are Quietly Rebuilding the Beauty Department

For years, specialty beauty retailers like Sephora and Ulta controlled the conversation around cosmetics, skincare, and prestige beauty shopping. Big-box retailers could compete on price and convenience, but not necessarily on experience. That gap is now starting to close, and Target and Walmart are making it clear that beauty is no longer just another aisle in the store.

Read more »

What the Shein and Everlane Deal Really Says About the Future of Retail

For years, Everlane positioned itself as the anti-fast-fashion brand. The company built its identity around “radical transparency,” ethical sourcing, minimalist design, and a more responsible approach to apparel retail. Shein became the exact opposite symbol in the eyes of many consumers: ultra-fast production cycles, trend-driven inventory, low pricing, and constant criticism surrounding sustainability and labor concerns. That’s why the announcement that Shein is acquiring Everlane feels less like a normal retail acquisition and more like a defining moment for where the industry is headed next.  

Read more »

Why Gen Z Is Fueling Coach’s Growth While Kate Spade Struggles to Keep Up

There was a time when Coach was viewed as a legacy mall brand that had lost some of its relevance with younger consumers. Now, the exact opposite is happening. Gen Z shoppers are actively embracing Coach, helping parent company Tapestry outperform expectations while competitors across luxury and accessible luxury continue dealing with softer demand. Meanwhile, Kate Spade New York continues sliding, showing how quickly consumer preference can shift when one brand connects emotionally with shoppers and another loses momentum.

Read more »

Why Ryan Cohen’s eBay Gamble and ThredUp’s Growth Say Everything About Where Retail Is Heading

Retail is entering another one of those moments where the industry feels split between two completely different futures. On one side, you have traditional retail companies trying to become leaner, faster, and more digitally efficient. On the other, you have resale platforms and community-driven commerce models gaining momentum because shoppers are changing how they spend money. This week, those two realities collided in a way only modern retail could produce.

Read more »

Why Customers Walk Into Your Store… And Leave Without Buying

Every retailer focuses on getting customers through the door, but far fewer understand why those same customers walk out without buying anything. The issue is rarely pricing or product quality. In most cases, the real problem is what happens in the first few moments inside the store, when customers are subconsciously deciding whether it is worth their time to continue shopping.

Read more »

What Spirit Airlines’ Bankruptcy Signals About Business Strategy (And What Retailers Keep Missing)

The bankruptcy of Spirit Airlines has sparked a wave of reactions, with many quick to assume it was simply the result of poor service or customer dissatisfaction. In reality, the situation is more layered and reflects broader pressures across the airline industry. Rising operational costs, including fuel, labor, and maintenance, have impacted margins significantly, particularly for ultra-low-cost carriers. Spirit’s model, which relies heavily on offering the lowest base fares and charging for add-ons, leaves less room to absorb these increases compared to legacy airlines. This creates a narrow path where even small shifts in cost structure or demand can have outsized effects.

Read more »

Practical merchandising strategies retailers can implement today

Our blog focuses on real, practical merchandising strategies retailers can apply immediately. Learn how to improve shelf visibility, design effective planograms, optimize store layouts, and increase impulse purchase opportunities.

We break down common merchandising mistakes and show how small adjustments in layout, product placement, and customer flow can dramatically improve in-store performance.

Empowering independent retailers

This blog is crafted for retail store owners, independent entrepreneurs, boutique operators, convenience store managers, and dedicated merchandising teams. If you're looking to elevate your store's performance without the resources of a large corporation, you'll find practical guidance here to optimize product placement, enhance customer experience, and drive higher sales per square foot. Our focus is on helping you improve your store layout, product placement, and merchandising strategy.

Your guide to smarter retail decisions

The main reason we write? To empower you with the knowledge to make smarter retail decisions. We aim for you to feel informed, confident, and inspired, walking away with practical ideas you can apply immediately to improve your retail space. Our posts share expertise from DiBuono Retail Consulting, helping you understand how strategic changes in store layout, product placement, customer flow, and merchandising can dramatically increase sales and customer engagement, showcasing our capabilities before you even reach out for consulting services or retail strategy templates.